Tampa Bay Buccaneers

Luxury Marketing


Brochure Copywriting
Content Management
Creative Collaboration
Letter Copywriting
Email Copywriting

Writing Sample

This is gameday. Your escape from the everyday routine. An opportunity to see extraordinary athletes performing at the peak of their powers. Doing feats we didn’t think were possible. In a pumped-up environment like no other. Welcome to the pulse-pounding demonstration of Buccaneer pride that brings Tampa Bay alive 10 times a season. And creates memories that last a lifetime.” 

Project Details

How does a creative team in Columbus, Ohio, land a major project with a professional football team in Florida? By making a positive impression on its owner, who admired NetJets’ marketing so much he requested an introduction to Bonfire Red and Versatile Words.

After a weekend spent touring Raymond James Stadium, enjoying a win over da Bears, and participating in a day-long marketing workshop at Buccaneers headquarters, our creative team was chosen to create a full system of print and digital tools for promoting the team’s luxury club levels and private suites.

We used vivid original photography, gorgeous design, sleek materials, and inspirational copywriting to tell the story of a luxury experience as treasured as the game itself. The result: very high sales, a promotion for our client, and a slew of design awards. It was fun to write so much content for a client seeking a fresh voice. And working with the amazing designers at Bonfire Red? Always special.