“That sound you hear? It’s the muscular growl of Ohio’s massive, well-tuned automotive industry. Honda, Jeep, and Ford (to name just a few) have invested hundreds of millions in Ohio and earned billions back in world-class vehicle production, thanks to remarkably efficient suppliers, highly skilled workers, and a tax and incentive environment that keeps the supply chain very, very busy.”
Jobs-Ohio.com was at the center of Ohio's efforts to emerge from a national economic crisis. The website introduced a bold image that matched the Governor's bold vision to build business in the state. And it worked: In the time frame following the launch of JobsOhio, Ohio created jobs faster than all but three states in the nation.
The writing on Jobs-Ohio.com is punchy, distinctive, memorable — and very different from any state-specific business development site in the United States. In fact, in just six months, it inspired a number of copycat websites in other regions.
Instead of overwhelming visitors with thousands of words of text, the site created a stronger, simpler impression through innovative infographics and big, bold calls to action. In fewer than 30 pages, the site spoke directly to 12 unique audiences: Nine specific industries targeted for growth, and visitors from within Ohio, outside Ohio, and outside the U.S. These paths were immediately understandable, and provided highly targeted information for these users.