“That sound you hear? It’s the muscular growl of Ohio’s massive, well-tuned automotive industry. Honda, Jeep, and Ford (to name just a few) have invested hundreds of millions in Ohio and earned billions back in world-class vehicle production, thanks to remarkably efficient suppliers, highly skilled workers, and a tax and incentive environment that keeps the supply chain very, very busy.”
Jobs-Ohio.com is at the center of Ohio's efforts to emerge from the national economic crisis. The website introduced a bold an image that matched the Governor's bold vision to build business in the state. And it worked: In the time frame following the launch of JobsOhio, Ohio created jobs faster than all but three states in the nation.
The writing on Jobs-Ohio.com is punchy, distinctive, memorable — and very different from any state-specific business development site in the United States. In fact, in just six months, it inspired a number of copycat websites in other regions.
Instead of overwhelming visitors with thousands of words of text, the site created a stronger, simpler impression through innovative info graphics and big, bold calls to action. In fewer than 30 pages, the site spoke directly to 12 unique audiences: Nine specific industries targeted for growth, and visitors within Ohio, outside Ohio, and outside the U.S. These paths were immediately understandable, and provided highly targeted information for these visitors.
Our work on the JobsOhio.com content was an received an Award of Excellence at that year's CSCA Creative Best competition.