Pelotonia • Ohio History Connection
“A liberal arts education for my student? You’ll need to convince me. ‘It’s only good good for grad school prep.’ ‘There are no sciences.’ ‘It’s not practical.’ ‘The expense is staggering.’ These are four of the most common myths out there. Perhaps we can do some debunking.”
This is just one small excerpt from Swarthmore College’s charming “The Skeptical Parent’s Guide to the Liberal Arts,” one of many, many collegiate marketing pieces my high school senior received over the past year. Swarthmore’s pieces were by far my favorites, because the writing was so crisp and funny and insightful. And, I suspect, they were written for the parent, not the student. Smart move – our son ignored most of the print materials he received. But this...this was too good to ignore, and put this small college very much on our consideration list.
“Our residents tell us they love the feel of our communities. The attention to detail. The shared social spaces. The wellness programs. The colors and textures and design flourishes that brighten their days.”
This is a sample of our work on the beautiful Kaufman Development website, designed by FORT. The site recently won a local Addy Gold award. If you’ve never experienced a Kaufman community, it’s worth a visit – they’ve raised the bar for stylish living in Columbus. (And just wait till you see Gravity when it opens.) We were also proud to have contributed to the Addy Silver-winning website for DZ Group, designed by Bonfire Red.
We love it when our clients and creative partners are happy. Sometimes they share their thoughts.
“Fantastic work on an impossible schedule.”
“This is excellent! Thanks so much for all of your help over the past couple of months. Exactly what I anticipated.”
“Gregor is the definition of a creative partner. He consistently exceeds our expectations and always delivers. Working with him has made our company stronger.”
“Thanks, Gregor. It’s become cliché, but still true: I couldn’t do it without you. Really enjoy how flawlessly your work fits the vibe of our events.”
“Thank you so much for your hard work, dedication, and attention to detail. We are so pleased with the entire process.”
“Thank you so much for writing these articles. I am quite impressed with how you captured the details and made them personal. Really nice job.”
“This is tough because I think all the copy options are good. There is not one that is not a possible fit.”
“Otterbein loves all of the copy for the Identify exhibit. Loves it. Thank you for your donation of time to the cause and supporting the school.”
“I love the way you’ve written this! Very customer focused, warm, friendly, but professional — just the perception we want to provide online! I’m impressed!”
“The client was extremely pleased. They really liked the copy and called it out specifically. So great work. We really appreciate it.”
“I am very happy with the messaging that you created – it exactly reflects our thoughts. Plus you helped keep us all on track along the way! Thank you.”
“A huge thanks to you, Gregor. The Hall of Fame induction was so wonderful. Inspiring for all of us. Your coordinated efforts made it all possible.”
“The client has approved all copy for the site, so consider it wrapped up! Great work on this, they absolutely loved the tone of voice and the attitude. Thanks!”
"You know you’re working with a great writer when the first draft nails it. Especially when the subject matter isn’t easy. Gregor delivered great copy that offered us even better ideas for our program."
“Thank you so much for all you do to help the foundation. As I look back on the last year, I feel very fortunate to have such an amazing partner!”
“I really appreciate the work and am very pleased. Great job.”
“It’s been wonderful working with you — our audiences have really been engaging with your content. Thanks so much!”