“I am the ocean. I’m most of this planet. I shaped it. Every stream, every cloud, and every rain drop. It all comes back to me. One way or another, every living thing here needs me. I’m the source.”
These are the opening lines of an extraordinary new series of videos from Conservation International that give voice to the world’s natural resources — in this case, the ocean, with perfect voiceover by Harrison Ford. So simple, yet so effective. Made me wish we’d written it. (Also fantastic: Julia Roberts as nature.)
“They say the music you hear in middle school, as the brain is still congealing, is the music you’ll love more than any for the rest of your life. It’s certainly true for me. The imprint happened the summer between 7th and 8th grade, in Bill Wagenbrenner’s basement, listening to his older brother’s New Wave albums.”
DEVO founder Mark Mothersbaugh nearly died of COVID-19. Which made me realize: all the people we grew up admiring — the rock stars and actors and writers and sports greats — are now in prime COVID vulnerability. Here are a few thoughts on why we need to keep masking and distancing.
We love it when our clients and creative partners are happy. Sometimes they share their thoughts.
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“Thank you so much for writing these articles. I am quite impressed with how you captured the details and made them personal. Really nice job.”
“This is tough because I think all the copy options are good. There is not one that is not a possible fit.”
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“Otterbein loves all of the copy for the Identify exhibit. Loves it. Thank you for your donation of time to the cause and supporting the school.”
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“The client was extremely pleased. They really liked the copy and called it out specifically. So great work. We really appreciate it.”
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“A huge thanks to you, Gregor. The Hall of Fame induction was so wonderful. Inspiring for all of us. Your coordinated efforts made it all possible.”
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"You know you’re working with a great writer when the first draft nails it. Especially when the subject matter isn’t easy. Gregor delivered great copy that offered us even better ideas for our program."
“Thank you so much for all you do to help the foundation. As I look back on the last year, I feel very fortunate to have such an amazing partner!”
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“I don’t know if anyone’s mentioned it, but you are kicking f’ing ass on this project.”