So much experience, it’s almost unfair.

Versatile Words writers have worked for leading creative agencies, well-known magazines, global corporations, robust non-profits, and more. We could be a good fit for your next project.

Gregor Gilliom

Owner and Editorial Director

An award-winning business writer and editor, Gregor brings a journalistic quality to marketing communications. Gregor leads Versatile Words, which he founded in 2005.

Prior to Versatile Words, Gregor held senior editorial roles at several leading local creative agencies, including Fitch, Resource Interactive, and Ologie. Before switching careers to marketing and consulting, he earned a Master’s Degree in magazine publishing from Northwestern University’s Medill School of Journalism and worked as editor of several consumer and business magazines, including Columbus CEO, which he co-created in 1992.

Prior to making Columbus his base, he held positions in Chicago, San Francisco, and Madison, Wisconsin.


Pat Hadler

Senior Writer and Researcher

Pat specializes in the creation of business and marketing content for a range of uses, including websites, magazines, and product literature.

She’s written and edited long-form marketing and article content for such diverse companies as Nationwide Insurance, Huntington, Ortho-Ed, The Dispatch Printing Company, Essential Learning Products, and others. Pat also offers extensive scriptwriting and producing experience with such clients as WBNS-TV, and is a former staff writer for Wendy’s International. Her work has been published in Billboard, Variety, Columbus CEO, and Capital Magazine.

Pat received a journalism degree from The Ohio State University and completed additional business coursework at Otterbein College. She has served as a creative partner of Versatile Words since its inception.


J.R. McMillan

Senior Writer and Content Strategist

Though better known as a freelance writer covering Central Ohio’s culinary and cultural scenes, J.R. has also worked as a columnist, photographer, publicist, and public radio producer. His insights and prose appear in advertising and marketing campaigns for internationally renowned and beloved local brands, from Coca-Cola and McGraw Hill to Drexel Theatre and Ray Ray’s Hog Pit. Creating compelling content for any audience, he also serves as a script consultant for film and television, lending a Midwest perspective to every project.

J.R. is a graduate of Marshall University and a proud alumnus of the W. Page Pitt School of Journalism & Mass Communications. He lives in Columbus, Ohio.


Mark Sroufe


For more than 30 years, Mark has written for virtually every format of b2b and b2c communication, including brochures, executive white papers, web sites, news releases, social media, video, advertising — even a graphic novel. Data driven and brand-centric, Mark has created products and campaigns that have generated tens of millions of dollars in revenue.

He received a degree in corporate communications through the Journalism School at The Ohio State University and has completed additional studies at Capital University.


Our Creative Network

Versatile Words is more than just our writers. Our extended team includes a selective network of creative partners, including designers, videographers, and developers. 

Fast, proven Web development and consulting

Unforgettable digital design and strategy

Beautiful brand video and motion graphics

Innovative design and brand strategy

Our Clients

We're privileged to work with some of the most innovative corporations, universities, and creative agencies in the world.

Alliance Data
Columbus Blue Jackets Foundation
Chute Gerdeman
Columbus Monthly
Conrad Phillips Vutech
Crane Group
Epicure Catering
Exel Global Logistics
Ford Motor Co.
Germain Auto Group
GSW Worldwide
Hand and Micro Surgery Associates
Jobe & Associates
Mettler Toledo
Ohio State Bar Foundation
Otterbein University
Owens Corning
Pride One Construction
Ross Products
Sudden Impact Marketing
Togos Restaurants
Vorys, Sater, Seymour & Pease
Western-Southern Life
Wired Campaigns
White Castle
Worthington Industries
Tampa Bay Buccaneers
Rev1 Ventures
Root Insurance
The Superior Group
Innovate IP
JPMorgan Chase
+ Read More