Research and Interviews
“Who prefers ‘Star Trek’ over ‘Star Wars?’” asked the 40-something guy with blue-rimmed glasses and spiky purple hair. More than 200 music technology majors laughed knowingly at Brian Prince’s opening line at last January’s Recital Hour talk, and several shouted out responses. “Unfortunately, you’re all wrong,” Prince replied, cutting them off. “‘Doctor Who’ is best.”
Capital Magazine is the university's primary platform for sharing stories of student, faculty, and graduate successes. The university is apprehensive to call this an "alumni magazine" because it speaks to a much wider audience, from prospective students and parents to current students and the surrounding community.
We wrote all of the magazine’s cover stories and long-form articles — the "feature well," as journalists call it — for five years. From ambitious research by students and faculty, to the globe-trotting experiences of Capital's extraordinary Chapel Choir, it was a pleasure to tell these diverse stories. Versatile Words worked closely with design director Jeff Packard of Nonfiction to deliver our content in dynamic, readable layouts.
One challenge was to report these articles while also representing the university as an extension of the alumni relations and communication offices. We carefully established trusting relationships with sources on and off campus.