Corporate Positioning
Print Literature System


Client Interviews
Copy Concepting
Brochure Copywriting
Web Content Writing
Content Management

Writing Sample

“What’s most important to you in a marketing partner? Is it proven, time-tested experience? Innovative, insightful customer analysis? Or detailed measurement and modeling? Having one would be great. Having them all would be Baesman.

Project Details

Baesman is a multi-faceted business that provides marketing strategy, printing, and fulfillment services to a variety of clients, including some of the largest retailers in the country.

Working with lead agency Bonfire Red, we wrote all content strategy and web copy for Baesman’s ambitious new website, which fluidly blends copy, imagery and motion to reflect the company's dynamic service offering. Company president Rod Baseman says that two years after the site's launch it continues to directly influence new business development.

We also wrote all six of Baesman’s capability brochures, which are contained in a beautiful box system designed by Bonfire. Opening the kit is like unboxing an Apple product – impressive and satisfying.