Best Things We’ve Read and Written Lately

A compendium of Best Things posted on our homepage.

“The rule of three states: Things that come in threes are inherently more appealing. We couldn’t agree more.”

GMC adopted one of our favorite creative philosophies in a new campaign for its Acadia, Yukon, and Terrain SUVs. We often present three or more options for headlines, intros, and themes, to compare and contrast approaches. Clients love the extra effort and opportunity to be part of the process. Watch the ad.

“A $15 minimum wage is an antidepressant. It is a sleep aid. A diet. A stress reliever. It is a contraceptive, preventing teenage pregnancy. It prevents premature death. It shields children from neglect.”

Now THAT is an intro that makes you want to keep reading. The New York Times’ Matthew Desmond describes how raising the minimum wage makes a big difference in people’s lives. It’s also a great example of the Times’ beautifully designed, single-topic online features. Read the article.

“At the end of the day, content management will make or break your site. Here are 10 things we believe are crucial to success.”

We were proud to help web developer Process Interactive tells its story in a unique way. They’re great because they demystify web development so clients – the ones who will actually manage the site – make better decisions. We loved writing these tips to help prospects better understand their options.

“Apple introduces Macintosh. The computer for the bemused, confused and intimidated.”

That perfect, punchy headline was part of Apple’s very first Mac campaign, which debuted 35 years ago this week. Part of a spread magazine ad, it was a hint at the customer-friendly voice that would define and separate Apple for decades.