What we do.

Writing & Content Marketing

Add a writer to your team, instantly. And put more ideas into the world.
We're happy joining a full-service marketing team or working more independently. We love to
talk to customers, executives, and subject matter experts to understand the details, context, and purpose of the assignment.

Editing & Content Management

Help for those big, difficult projects. Especially when the clock is ticking.
Whether you have a modest amount of content that needs punching up, or thousands of words that need to be sorted, organized, and improved, we can scale up or down to meet the demand. No one else is built to do this, and do it fast.

Information Design

Make more sense to your audience.
In print or online, Versatile Words can provide conceptual review of language, labels, and user paths — for new or existing editorial programs. And offer feedback that improves the user experience.

Brand Collaboration

A boost when you're building a new voice or approach.
A brand is more than look and feel. It's defined by a customer's experience with it. And brand experiences are usually framed and explained with words. We love to add creative thinking and writing to brand teams.

Be inspired.

We’re privileged to work with some of the most innovative corporations and creative agencies in the world.

Nationwide Insurance
Otterbein College
Columbus Blue Jackets
View complete client list
  • Alliance Data
  • Aviso
  • Base Art Co.
  • Bonfire Red
  • Capital University
  • CareWorks Interactive
  • Columbus Blue Jackets
  • Chute Gerdeman
  • Columbus Bride
  • Columbus Monthly
  • Columbus CEO
  • Conrad Phillips Vutech
  • Crane Group
  • Dawson Employment Services
  • DesignGroup Architects
  • ECNext
  • Emerging Marketing
  • Epicure Catering
  • Exel Global Logistics
  • Fahlgren
  • Fitch
  • Ford Motor Co.
  • Germain Auto Group
  • GSW Worldwide
  • Hand and Micro Surgery Assoc.
  • HP
  • Huntington
  • Infinum
  • Jobe & Associates
  • JobsOhio
  • Kreber
  • Lenovo
  • Lextant
  • Lexus
  • Logicalis
  • McKnight Group
  • Mettler Toledo
  • Nationwide
  • NextStep
  • OCLC
  • Ologie
  • ODNR Division of Wildlife
  • Ohio Dominican University
  • Ohio State Bar Foundation
  • The Other Paper
  • Otterbein University
  • Owens Corning
  • Reebok
  • Ross Products
  • Salvato + Coe Group
  • SharpeVision Eye Surgery
  • Shift Global
  • Sparkspace
  • Stonefly Group
  • Sudden Impact Marketing
  • Take 3 Video
  • Target
  • TechColumbus
  • Togos Restaurants
  • Vorys, Sater, Seymour & Pease
  • Porter, Wright, Morris & Arthur
  • Questline
  • WD Partners
  • Wired Campaigns
  • White Castle
  • Worthington Industries
  • Znode

Meet the gang.

Versatile Words is the consulting brand of Gregor Gilliom and a team of award-winning business writers and editors.

Gregor Gilliom

Gregor Gilliom

Owner and Editorial Director
Pat Hadler

Pat Hadler

Senior Writer
Jenny Brock

Jenny Brock

Senior Writer
Gregor Gilliom

Gregor Gilliom

Owner and Editorial Director

Prior to launching Versatile Words in 2005, Gregor held senior content and marketing roles in several prominent agencies and corporations, including Fitch, Resource Interactive, Ologie, and OCLC. He was also founding editor of Columbus CEO magazine, and a contributor to Columbus Monthly.

Pat Hadler

Pat Hadler

Senior Writer

Pat's written and edited long-form marketing and article content for such diverse companies as Nationwide Insurance, Huntington, Ortho-Ed, Essential Learning Products, and others. She also offers extensive scriptwriting and producing experience with such clients as WBNS-TV and is a former staff writer for Wendy's International.

Jenny Brock

Jenny Brock

Senior Writer

An accomplished copywriter with a proven track record in advertising, direct response and marketing communications. Before working as an independent writer, Jenny was senior copywriter at F&W Publications in Cincinnati, where she wrote promotion material for an array of company-wide products. Today she specializes in both consumer and business-to-business markets. You name it, she can write it.


Read some praise.

We love it when our clients and creative partners are happy. Sometimes they share their thoughts.

This is excellent! Thanks so much for your help in getting this put together quickly, and for all of your help over the past couple of months. Exactly what I anticipated.

Amanda Snyder, Marketing Manager
WD Partners

Fantastic work on an impossible schedule.

Jim Kreber, President

Thank you so much for your hard work, dedication and attention to detail. We are so pleased with the entire process. 

Austin Munhofen, Director of Communications
The Miami Valley School

This is tough because I think all the copy options are good. There is not one that is not a possible fit.

Rebecca Forrer, Marketing Manager
Alliance Data Systems

Otterbein loves all of the copy and where the Identify exhibit is heading. Loves it. We want to thank you for your donation of time to the cause and supporting the school, and I second that.

Paul Davis, Exhibit Curator, Identify
Otterbein University

I love the way you've written this! Very customer focused, warm, friendly, but professional — just the perception we want to provide. I'm impressed!

Daryl Andrews, Business Development Consultant
Nationwide Agribusiness